Barrs Lang

Barrs is a proven sales and business development leader with over 20 years of experience in driving commercial strategies and expanding market presence in the automotive and industrial sensor industries. Known for his results-oriented approach, Barrs has successfully led teams that secured multi-million-dollar deals and established key partnerships with top tech companies.

Before joining NODAR, Barrs served as Vice President of Global Sales at Aeva, where he led global sales efforts for 4D lidar technology. Prior to that, he was Vice President of Sales at Ouster, focusing on industrial and automotive lidar solutions. 

Earlier in his career, Barrs held leadership roles at Finisar, and Molex, where he developed sales strategies and drove market growth in optoelectronics and sensor systems.

Barrs holds a degree in Electrical Engineering from the University of Notre Dame. A former professional athlete, he resides in the San Francisco Bay Area.